Privacy Policy

Last updated: November 1st 2025

Aura / Me ("we," "our," "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website [www.auramefragrance.com], shop our products, or interact with us through social media. We comply with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable laws.

1. Data Controller

The data controller responsible for your personal data is:

Aura / Me
[Insert Address]
[Insert Email Address]
[Insert Phone Number]

2. Personal Data We Collect

When you use our services, we may collect the following types of data:

  • Identity data: name, date of birth.

  • Contact data: email address, shipping and billing address, phone number.

  • Transaction data: purchase details, order history, payment information (processed securely by third-party providers such as Stripe/PayPal).

  • Technical data: IP address, browser type, device information, cookies.

  • Usage data: information on how you interact with our website and online store.

  • Marketing and communication data: preferences for receiving marketing via email, SMS, TikTok, Meta (Instagram/Facebook), or other channels.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process and deliver your orders.

  • To communicate with you about your account, purchases, or inquiries.

  • To improve our website, products, and customer experience.

  • To send you newsletters, promotions, and targeted ads (with your consent where required).

  • To analyze traffic and usage patterns on our website.

  • To comply with legal obligations (such as tax and accounting).

4. Legal Basis for Processing

We process your data under the following legal bases:

  • Contract: when processing your orders and payments.

  • Consent: when you sign up for newsletters or accept cookies.

  • Legal obligation: for accounting, invoicing, and tax purposes.

  • Legitimate interests: for fraud prevention, improving our services, and running marketing campaigns.

5. Sharing Your Personal Data

We only share your information when necessary, including with:

  • Payment providers (e.g., Stripe, PayPal).

  • Shipping providers (e.g., DHL, PostNord).

  • Marketing platforms (e.g., TikTok Ads, Meta Ads Manager, Klaviyo/Email tools).

  • Analytics providers (e.g., Google Analytics, TikTok Pixel, Meta Pixel).

  • IT service providers (hosting, customer support tools).

We require all third parties to comply with GDPR and to protect your personal data.

6. International Transfers

Some of our service providers may be located outside the EU/EEA. In these cases, we ensure your data is protected through:

  • Standard Contractual Clauses (SCCs).

  • Adequacy decisions by the European Commission.

7. Data Retention

We will retain your personal data only for as long as necessary:

  • For orders: up to 5 years (for accounting/tax purposes).

  • For marketing: until you unsubscribe or withdraw consent.

  • For cookies/analytics: as defined in our [Cookie Policy].

After this period, your data will be securely deleted or anonymized.

8. Your Rights

Under GDPR, you have the right to:

  • Request access to your data.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of your data.

  • Restrict processing in certain situations.

  • Receive your data in a portable format.

  • Object to processing, including direct marketing.

  • Withdraw consent at any time.

To exercise your rights, contact us at [Insert Email]. You also have the right to file a complaint with your local Data Protection Authority.

9. Cookies and Tracking

We use cookies and pixels (TikTok Pixel, Meta Pixel, Google Analytics) to:

  • Improve website functionality.

  • Track performance of ads and campaigns.

  • Personalize your shopping experience.

You can manage or disable cookies in your browser settings. More details can be found in our [Cookie Policy].

10. Data Security

We apply appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a new “Last updated” date.

12. Contact Us

For questions about this Privacy Policy or your personal data, please contact us:

Aura / Me
[Insert Address]
[Insert Email]
[Insert Phone Number]